Online advertising Essay Example | Topics and Well Written Essays - 1000 words

Online advertising - Essay Example The research proposes five testable hypotheses that are directly related to the research question. The first hypothesis tested whether information belief, entertainment belief, economy belief, credibility belief, or value corruption belief affects attitudes towards online advertising (ATOA) positively or negatively. Two more hypotheses features the influence of ATOA on the responses given by consumers while the fourth and fifth compares the effect of online advertising between the two areas covered in the study, USA and Romania. The examination of the research problem was to gauge the effectiveness of online advertising across people of different cultural backgrounds. The objective of the authors in examining the influence of various parameters towards online advertising has recurred in the introduction. However, the authors fail to be specific on the quoted literature when quoting the literature in use. They just mention that a host of studies supports the research objective without being specific on what the likes of ‘Ducoffe, 1996’ and ‘Russell et al., 1994’ say about the research topic. The results of these sources are analyzed in a global view. The research analyzed some variables, the beliefs and ATOA against the effectiveness of advertising in various areas. The research’s methodology was effectively chosen and implemented. The objective was categorical and was clearly captured in the hypotheses; belief factors about online advertising have an effect on ATOA and vary across cultures. The most prevalent belief factors were analyzed, which includes that of information, entertainment, economy, credibility, and value corruption. The objective of the research facilitated the use of surveys in achieving the desirable results. The survey involved 577 participants who have been internet users in both USA and Romania. The choice of the participants

Chapter 2 Discussion Questions Essay Example | Topics and Well Written Essays - 500 words

Chapter 2 Discussion Questions - Essay Example However, there are certain differences between groups and teams which are easily visible. A group is often self-formed and thus a collection of like-minded individuals. As a result, there is more protection of self-esteem, and the feeling of oneness. In addition, no hierarchy and no external influence are allowed. On the other hand, a team is purely based on the idea that it has a shared task and that each individual has a role to play which directly affects the project (p. 35). In addition, a team is essentially task-focused and hence, interactions too are task-oriented. So, it is allowed and common to consult others for practical advice. The most essential feature is the absence of ‘not one of us’ attitude that is seen in a group. In a team, members realize the need to have differently skilled people for task fulfillment. In total, a team is totally focused on the task to be accomplished unlike a group that might stress more on group values. II It is very clear that gr oup cohesion is different from team cohesion. The first difference lies in the fact that group cohesion is, most of the time, a natural mechanism and is based on the ‘we’ feeling of like-minded workers. A group arises when a number of workers find that they have something in common.